The Dacia Success Story
At Jaybee Motors Banbury Oxford and Oxfordshire, we are thrilled to be part of the overwhelming success story that is Dacia. In a little over 8 years, Dacia has become a global sensation, the most successful brand in Europe, and the fastest growing brand since 2004. Now you will see these stunning value cars all over Oxfordshire, from Banbury to Witney, To Woodstock and Bicester and ll points in between. Market leaders in Morocco and Romania, and the fifth highest selling brand in France, Dacia has been a run-away success for its parent Renault Group.
Key to this phenomenal success is producing high quality and spacious vehicles at a shockingly affordable price. Prices that really have to be seen to believed. The strategy is simple and extremely effective, Dacia build cars that use innovative, but proven design and quality. In addition, they specify cars with all the basic essentials, but don't over specify the vehicle, so you don't end up paying for expensive luxuries you don't need, or want. It leaves you free to buy the car you actually want, at a price much lower than you would expect.
The package is an enticing one, especially considering that German drivers voted Dacia as their second favourite brand in the JD Power satisfaction survey of 2010, (just behind Audi and ahead of Mercedes Benz). Now our Teutonic cousins are not renowned for buying non German cars, so there must be a very good reason. Perhaps if you look at some of the awards Dacia has collected since its launch in the UK in early 2012, you will get an insight.
Why not come and have a look at the growing Dacia range in our Showroom, Sandero, Stepway, Duster and Logan MCV & Logan MCV Stepway. We have the cars on site that you can see, feel, touch and drive. Give us a call or pop in for a coffee and a chat.